Maybe, we should all stop buying products from any of these companies that use these tactics and the governments now need to intervene to stop this escalating further as this will cause issues, Yeah, I understand things are as bad or worse in the UK, Ian. AP Associated Press style dictates that only the word Black is capitalized when used in a racial, ethnic, or cultural sense; not white. Hey, I dont make the rules. People dont have the stomach for it; they dont have any alternative brands to turn to; and in the end, its probably just not worth the time. Where were all of these companies five years ago. I call it Clown World and were all living in it. Yes, Tommy, I too have heard about the difficulties white male actors are having finding work in advertising. My husband pointed this out to me some time ago. People are getting tired of BLM and lgbtq. No strong white young men in Star Wars? Seeing the proliferation of the kind of diversity representation ads were talking about here really bugs me. I think the word to go warpspeed on this issue was given about five years ago, with a major increase 28 months ago. A person identified as white is a racist, by definition. I cant believe I found this article having recognized the basis of your article for years. Where I come from, the news has been doing that for years. But lets not forget that historically, advertising has always (over) cast good-looking and idealized people. Have you seen Zucks Avatar? The constant agitation created by brands, ad agencies and politicians and social-media crybabies and on and on and on is stressing people out, playing on anxieties, and ultimately, forming divisions among people and cracks in the culture. And I believe most people feel the same. 'Forced Diversity' In Movies Is Not a Thing - But Here's Why Some Mainly in the USA is Black pushed so hard. Sometimes it is important to intentionally choose a diverse group, but keep the balance so you dont color-wash your efforts. Do you feel as though youve allowed yourself to be reprogrammed or conditioned to feel like youre going down the race rabbit hole? A Diversity Report for the Advertising/Marketing Industry (2022) Thats one of the things that bothers me most about this topic brands and advertisers and everyone else banging on endlessly about racism and diversity and inclusion, and then doing absolutely nothing fair, honest, equitable, or meaningful when they have the opportunity to actually be the change they say they want to see. Make sure your voice is heard. I went on a two month road trip Nov-Dec. 2020. Different strokes for different folks, Bob, but you have to admit, the man knows the Constitution. It has actually made me racist somewhat. We all have different backgrounds that make us who we are. Let me tell you how I think this is all playing out among the American public: As for the rest Asians, American Indians, Alaskan Indians, Pacific Islanders Im sure theyd like to see more representation, too. It seems like TV is pushing white kids to act like disgusting black kids. In fact, theres an article over at Redstate that proves your point exactly using the very same analogy. (This, as the woke Left shames and cancels people such as fitness instructor Jillian Michaels for not praising the morbid obesity of the musician Lizzo.) I do hear them complaining that TV commercials seem to be promoting an agenda rather than reflecting real life. Spot on Dave as a former MarComm professional I feel as you do. No, but they see opportunities to work with the Marxists who are also only interested in their own enhancement. I really feel sorry for the kids being born today. Having the belief that you can constantly improve yourself and affect others more positively. Further, there has been an increase in the ethnic diversity of the marketing teams of ANA member companies the most significant growth of ethnic diversity in the five-year history of this report! There are those of us on the left who are also fed up with the not so veiled attempt by the Uber-left to vilify and demonize white males. Which I guess should come as no surprise, as insulting peoples intelligence seems to be about all most advertisers are good for anymore. In this case, the (usual) bufoonery of whites, and minimization of their possibly being interesting, cool, and family centered anymore. Perfectly coiffed. Even worse than all these commercials nowadays putting black men in $1,000 shoes driving $100,000 cars living in million dollar homes and being depicted as superior to the overweight balding white guy who looks like a complete buffoon. When an ad appears to be pushing an agenda harder than it works to sell a product or service, then its no longer advertising its propaganda. Do advertisers really think that the only way to appeal to potential customers many of whom are white males is to insult white males? If WOKE commercials have transformed America and raised all races and creeds up to be economically and culturally equal, I am THRILLED. Maybe this is why advertisers are pushing these social agendas?? At last, just recently, it seems that people are pushing back. Opinion: Forced diversity is ruining your favorite forms of entertainment We need media companies to focus more on inclusion, less on checking boxes The changing face of TV. Were mostly a bunch of self-reliant ranchers, farmers, and cowboys in my neck of the woods and dont relate much to any of this urban minority messaging sorry. What youre seeing in many of these ads that are pushing the black person/actor to the forefront are the writers and directors who are predominantly black. (Am I allowed to notice this or will I be labeled as racist?). Thats why I rely on you, my astute Cranky readers, who have never let me down! Notice even the stereotyping of a certain physical build and slightly unhealthy/unfit body type of said bumbling white males? Im actually socially liberal in many respects but I do have an issue with the Uber-woke accusing anyone who does not align 100% with their worldview as being an -ist or a -phobe, and marginalizing whites. These companies didnt get the message, so now boycotts and canceled subscriptions are hurting their bottom lines. Im a white male in my 60s, a demographic that is completely shunned. And if you take issue with that statement, look no further than the dozens of shootings that occur every weekend in Chicago, and just yesterday, the gun violence that erupted at a Juneteenth advocacy event in Washington, DC. Youre not alone in that theory, Anonymous. What is the Whitewashing of black people? Next time, bring an actual argument or shut it, please. 3. https://en.wikipedia.org/wiki/Woman America GET YOUR BACKBONE BACK AND START SAYING NO TO THESE PEOPLE!!! I dont believe a lot of what I see on the news, Julie, but quite a few recent mass-casualty events have allegedly been motivated by racial hatred and Buffalo is most certainly not the beginning. In the past half year alone, weve had the SUV that drove itself through the Christmas parade in Waukesha, Wisconsin in November; the synagogue shooting in Texas in January; the Brooklyn subway shooting in April; and thats just off the top of my head. And the irony is when there are black American families that do strive to be successful or achieve affluence, they are criticized as selling out or being uncle Toms by others. Im not as well versed in Hollywood films and actors as you, but I recognize and appreciate many of your examples. 4. I think another reason companies are doing this, is because they are trying to change the Black culture. But Ill bet its in the top 5 for virtue signaling. And come to think of it, Hillary Clinton at times sounds blacker than most blacks in commercials. Walking into stores and walking out with shopping carts full of merchandise and doing smashing grabs at high-end jewelry stores and theyre always talking about how everybody trash talks them and they dont get any respect and they still blame Whitey for keeping them down. Then, make sure you do it. We will never be rid of it. Oops, trying to type out the above comment on a tablet!! If I were to judge America from its advertising I would believe 90% of its population was black, and that white females could only be in relationships with black males and white males dont exist. Then speak clearly to that audience and deliver faithfully on brand promise. Which I wouldnt have a problem with if it didnt already seem that blacks feature in >50% of car commercials. All of this is was clearly agenda driven coverage. I am a former busboy for the same company where I am the CMO. In Unforgiven he made a vow to his wife not to be violent but when his black partner is killed he goes crazy for revenge. This is hard to explain as the Asian population is larger in UK. Youre not going to see a straight white male in a commercial unless its to play an idiot with a lampshade on his head or if they need one to play a home intruder in a SimpliSafe commercial. Motivational Values can be described and measured as positive or negative as at least five internalized values. Were being lied to on an epic scale and if you look at who is in on it there are not a lot of other possible explanations. Let us all push back. Ive read that White male commercial actors are being dropped by Agents or not being able to secure representation because the employment opportunities for them are dwindling to almost nothing. They have been totally emboldened and safe feeling, they dont need to wear a mask. Does it matter to them? Currently the white race has been painted into a corner. Reminds me of Hitler in the 1930s brainwashing the German population. Generation to generation. as when car company Acura was forced to apologize in 2012 after putting out a casting call for a Super Bowl ad featuring a Black . BTW, a stumbling, bumbling white man? Totally agree. Great point, Brad. I think many of us would agree that it does none of us any good for advertisers to continue to push such silly and unrealistic representations of people of different races. Take a look at LinkedIn or anywhere else you see digital or print adverts and its predominantly black females. If a white person says white power you would im be labeled a racist mainly because hate groups have wrongly kidnapped the term. I believe your observations are all valid, and appreciate your courage in posting. In Pirates of the Caribbean 4, the white Christian male character spends most of the movie tied up or making mistakesand it ends with him fatally wounded and dragged underwater. This was the first tournament comprised entirely of transgender and nonbinary players, with around 80 participating! In addition, they are the highest paid athletes in the world (basketball and football) and take home 75% of the coveted music awards each year. Only virtue-signaling organizations do.). Do brands and advertisers believe that by over-casting black actors in commercials, they can somehow make amends for slavery? But this study will likely embolden even greater efforts to infuse more diversity in future commercial productions, I bet. Advertisers are 'trying too hard' to demonstrate diversity | Daily Mail Online Channel 4 YouGov poll looked at representation of BAME and LGBT communities Broadcaster claims that brands are. A Diversity Report for the Advertising/Marketing Industry (2021) November 16, 2021. And nowhere not in the journalist media, nor in social media, can I find anyone calling BS on it. We are in deep shit. NEITHER of these black democrats who blame whites for everything bad had GIVEN HOMES or anything that I know of to POOR BLACKS they PRETEND to care about. https://en.wikipedia.org/wiki/Aunt Alas, these are not sane times. Microsoft censors 80% of my posts replying/responding to obvious left leaning readers/posters trying to give my conservative opinion/side & they constantly censor me. We respect you and are not part of this! LGBQT. Link to page at The Spectator: https://www.spectator.co.uk/article/a-post-racial-world-the-last-white-man-by-mohsin-hamid-reviewed, Link to article: https://apnews.com/article/nhl-sports-hockey-race-and-ethnicity-racial-injustice-1fc28e1d7db391c2bec6203fa19fda1f. Not to get too political here, but the progressive mind-set is akin to that of a sledgehammer when instead, precision instruments are called for. What Works For Diversity And What Doesn't? We need to go back to where white men were portrayed honestly and accurately as being masculine and strong. On occasion, I myself have heard black people admit that their fellow blacks purposely behave counter-culturally to whites. They dont care about anyone else. As you can see, you are hardly alone. He also often had female villainsthe worst thing as a villain in a Disney film was the evil mother. Shopping malls and soft drinks over index with black customers, so feature higher percentage black actors in those ads. I realized its because advertisers dont want to feature men but when they have to it sure as hell wont be a white guy.

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