Develop and pre-test materials C. Develop an action planD. (A media pool refers to a group of news-gathering organizations pooling their resources in the collection of news.) FEMA-NIMS@fema.dhs.gov NIMS Basic Guidance for Public Information Officers 2 II. IS-29.A: Public Information Officer Awareness - FEMA Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 2. %PDF-1.6 % Emergency management guidance for public- and private-sector organizations C. A database of Federal-level emergency incidents D. Another name for the National Response Framework, 21. Serves as a press secretary for the Agency Executive or Senior Official during the incident. That you will get them information and be back to brief themand then do so. Later in the day, Deputy Mayor Mike Tracy and I stood in the same bedroom, getting a first-hand briefing from Fire Chief Kevin Rennie and Capt. Each time this test is loaded, you will receive a unique set of questions and answers. Managing Public Information for All-Hazards Incidents (MPI) is a four-day course that provides students with the practical knowledge of the role of the Public Information Officer, the National Incident Management System, emergency communications methods, risk communication, and interpersonal skills. Successful written communication conveys your key messages and: More information on writing clearly and effectively is presented in Lesson 3. Below are some, but not all, of the critical skill sets learned during this training program: Personnel who are assigned or may be designated to perform public information duties during an incident, emergency, or disaster and anyone in a response discipline who may be assigned or designated to perform public information duties. Proactivity occurs during A. *F ;/7Bw1p i~$^y' _r] View IS-29.a - Public Information Officer Awareness | FEMA Emergency Management Institute (EMI).pdf from CIS 20 at SUNY Empire State College. 3. The role of the pubic information officer - Weegy Well, were here to answer that question for you, and hopefully share a few tips about preparing forrealemergencies too! Test the message on a safe audience B. Describe evolving media tools, including social media, for communication. * Redundancy is important in case the computer you are using doesnt have an available or operating USB port or CD drive. Check Web sites and social media sites, read newspapers, watch TV, and listen to radio to know how your message is getting out. At the completion of this lesson you should be able to: In the previous lesson, you learned about the audiences with whom you will need to communicatethe media, the public, and employees and leaders within your organization. Mayor Holden: Sometimes you have to get your story out very quickly. Understand the National Incident Management System, Incident Command System and their correlation with the emergency response system. The Public Information Officer is responsible for interfacing with the public and media and/or with other agencies with incident-related information requirements. Is the conduit for information to internal and external stakeholders. The role of the public information officer A. is strictly dictated by the National Qualification System position task book. Treat all media fairlydo not play favorites with reporters. What will you change in future campaigns? As a PIO, when you get to the scene, you will first make contact with the Incident Commander to gather information and assess the situation. A Federal structure designed for large-scale, multijurisdictional incidents B. Poor grammar and misspelled words can confuse the audience and hurt your credibility, but the most important goal is to communicate. And thats not all. Spelling- and grammar-checking tools (printed and computer software). A news conference or briefing may be used when you want to: A news conference or briefing may be announced by using a press release or media advisory. Resident/Non-Resident, Trainer Program, etc. On the couples dresser were two heat-seared imprints where Martinez had left his wallet and cell phone as he frantically scrambled to ensure his familys leap to safety. What do you want people to know or do after hearing your message? How or what can your community learn from these events? A PIOs proactive approach to public information enhances credibility in messaging. C. only required when dictated by the Incident Commander. 4. A Public Information Officer (PIO) for a public safety or emergency management agency might expect to spend what portion of his or her time on activities directly related to incident response or recovery? Is there any restriction on the information to be released? ICS is used to manage an emergency incident (like a wildland fire, search and rescue, hurricane, etc.) Evaluation is crucial for judging the effectiveness of a public awareness campaign. How to Remember Better: A Study Tip for Your Next Major Exam, (13 Tips From Repeaters) How to Pass the LET the First Time, [5 Proven Tactics & Bonus] How to pass the Neuro-Psychiatric Exam, 5 Research-Based Techniques to Pass Your Next Major Exam, 2023 Civil Service Exam (CSE) Reviewer: A Resource Page, [Free PDF] 2023 LET Reviewer: The Ultimate Resource Page, [52 Test Answers] FEMA IS-251A: IPAWS for Alerting Administrators, [26 Test Answers] FEMA IS-284A: Using the Substantial Damage Estimator 3.0 Tool, [32 Test Answers] FEMA IS-1120: Letters of Map Revision (LOMRs), [23 Test Answers] FEMA IS-101C: Preparing for Federal Disaster Operations: FEMA. . Goals should be stated in clear, concise terms that have meaning for those working on the campaign and other key stakeholders. An important part of your role as a PIO is to communicate with your community before something happens. B. A strategy to effectively use all the tools (traditional media and evolving media) together and determine the best mix of tools for what you want to communicate. With the advent of social media, another type of news release you may want to use is the Social Media Release (SMR). It will keep you focused and is the foundation for evaluating your campaigns success. When something happens, the PIO needs the media to get information to the public but also needs to manage the scene and guide the story. 19. Participants will benefit from participating in entry-level incident command system training prior to taking this course. Social media sites help disaster survivors look for lost family members and pets, and provide information on where to get assistance, where to find shelter, and how to give aid. This is a release that you post online. In their zeal to get the story reporters may not always recognize the potential for danger to themselves. Even the best writer can make mistakes, particularly when under pressure or in a time crunch. B. describes a writing technique applied to social media content. Determining hazard impact is a crucial component in emergency planning. Print medianewspapers and magazinesare the first type of mass media developed. The goal of this awareness course is to provide an orientation to the public information function and the role of the Public Information Officer (PIO) in the public safety/emergency management environment. As a PIO, you communicate with your target audiences to keep them informed about activities, events, and resources. The test questions are scrambled to protect the integrity of the exam. The steps to organize and conduct a news conference or briefing are: Note: You may want to identify several knowledgeable people to assist and provide information at the news conference or briefing. Its community preparedness. The heat on the desert floor isnt just a nuisance, its expensive & lethal. In Lesson 2 you learned about the many different media options you have, including: Select the right medium or right mix of media for a strategy to get your message to your target audience. The National Incident Management System (NIMS) is:A. Please review the IS FAQ's for more information. Establish contact with other agency PIOs. While local, tribal, territorial, and State governments may have different laws regarding transparency and open government the general principles are to be: As a PIO, it is important to know the laws that apply in your area because of your role in providing information to the public. B. He and his wife threw open their window and helped their kids drop to waiting neighbors gathered below. Check off the things you would plan to include in your Go Kit and add other items as you see fit. Recall preparation techniques that contribute to a successful media interview. Video sharing sites to expand or market a story, and. for the incident. The table below summarizes what you need to provide for a print story, and identifies the advantages and limitations of print. A good overview of ICS is provided in the independent study . (What will motivate them?). Refer to the list below. if you do not have a sid, Test questions are scrambled to protect test integrity. Do not be afraid to put bad news first if that is the message. These examples are micro-blogs from the Alabama Emergency Management Agency (Example 1), the Mayors Office of Homeland Security in Baton Rouge (LA) (Example 2), and the Massachusetts Emergency Management Agency (Example 3). C. If there is a reason that the media cannot be allowed access to the scene, consider using a media pool to restrict access while allowing them to get the images and interviews they desire. These sites make it easy to establish networks of contacts. AZ Department of Health Services Directors Blog. Public Information Officers | Indian Affairs - Native Americans in the The ability for readers to leave comments in an interactive format is an important part of many blogs. Demonstrate that you are in the knowB. This feature can facilitate abuse of the system. Supporting information can be described as: A. The Public Information Officer gathers, verifies, coordinates, and disseminates accurate, accessible, and timely information on the incidents cause, size, and current situation; resources committed; and other matters of general interest for both internal and external audiences. C. will transfer to a planning position if no media covers an incident. This physical site is called the Joint Information Center (JIC), and is the location where: Narrator: When the State of Utah began to accept evacuees from the Gulf States as a result of the devastation from Hurricane Katrina, they implemented a Joint Information Center. Hundreds are so ill that they end up being admitted to the hospital. Tammy Kikuchi: Having the Joint Information Center for this event was critical. %%EOF Students also learn message development and delivery, legal considerations, press conferences, the operation of a Joint Information Center, stress management, and strategic communication and planning. Public information is a vital function in disaster operations that . B. cause the intended audience to act on requests in the message. Example: Press Release Using Inverted Pyramid Format. The JIS is a system that ensures coordination and integration of information across jurisdictions, organizations, and agencies during an incident. If a media pool is not an option, consider providing professional-quality images to the media in the form of video and stills. (Incorrect), John enjoys boating, swimming, and fishing. ), Prescription medications; basic first-aid supplies, Weather gear (e.g., rain poncho, gloves, sunscreen). In this lesson youll learn more about creating public awareness campaigns. Walter Monsour: So, the message was managed extremely well. The highest-ranking State official C. His/her regular boss D. The Operations Section Chief, 13. +O,))8+l"O{i9"5QKh^R7YH'gI@P+,,#+pbH,ZJt-9#)*~{"Dxu What are priorities within your organization? Below are some tips for writing in a clear, concise, and organized manner: Although active voice is preferred and is more interesting, passive voice may be appropriate when the doer is unknown or you want to focus on the receiver of the action. T;)D2Dt `NY"`~XH@P ` Prepare a Go Kit filled with your tools, contact information, and other vital documents. The news media and local government ask the community to send videos and photos via social media, email, and text messages. The following are excerpts from some successful blogs by the Centers for Disease Control and Prevention (CDC), the Ventura City Manager in Ventura, CA, and the Arizona Department of Health Services. The participant will benefit from participating in entry-level incident command system training prior to taking this course. The latest information on activities, events, and resources. Zoom lenses, parabolic microphones, and just plain observant reporters may be able to discover sensitive or protected information from your incident command post (e.g., zoom shots of maps, recorded conversations, etc.). The EMI training program provides PIOs with the opportunity to learn and practice the tasks of gathering, verifying, coordinating, and disseminating public information at all levels of government.. It is important to prepare each person to ensure your message is consistent. At the completion of this lesson you should be able to: Public Information Officersor PIOsare an important link between the organizations they work for and the communities they serve. IS 29.A Public Information Officer Exam Questions | FEMACourses Timely updates and corrections to information in evolving incidents. PIOs must possess good oral communication skills because they will need to present critical information and prepare other people to speak: More information on speaking and preparing speakers is presented in Lesson 3. Use natural gestures, but dont cross your arms, raise your eyebrows, shrug your shoulders, sway, or bounce. You should set a realistic deadline and interim benchmarks, as needed. Check with them to see if the location selected for a media area will allow them to accomplish this connection. Salary Statistics for Public Information Officers. Once your campaign is implemented, the last step is to determine its success. In all cases, the campaign will include a compelling message and a clear link to the organizations overall goals and priorities. They tell the public about services and programs that can affect their lives, like information about staying healthy, fire safety, and changes in community college tuition. Brian Hyer: We had all kinds of questions. They heighten awareness of community hazards and encourage the public to take steps to become more prepared. One that is completely out of reach is de-motivating. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. The media area is a place where media congregate to help enhance the flow of information. PDF Public Information Officer - FEMA With an eye on public safety, the mayor began looking for a way to educate people about disaster preparation and response. It is important to note that traditional media sources are not being replaced by social media; instead, traditional media are using social media to connect with their audiences and expand their reach. If you need to build an email list, consider including a place for people to sign up on your Web site. Use jargon to communicate with your target audience B. Describe how to effectively communicate orally and through written products. Access to the scene for information and images. This lesson presents information on tools you can use in support of your role as a Public Information Officer (PIO). Select the correct definition Emergency Public Information A. Coordinates the release of accurate, coordinated, timely, and accessible public information to affected audiences, including the government, media, non-governmental organizations (NGOs), and the private sector B. The activities a PIO chooses in non-emergency times (95%) has a significant impact on how successful he or she will be in the 5% spent in emergency response and recovery. Grab the attention of your readers so that they will continue reading. What is the community sentiment toward your organization or the issue? It provides a framework for people from multiple agencies to work well together B. Practice talking in 5-second to 8-second sound bites. Public Information Officer Jobs and Salary ., Example 2:There is more severe weather on the way as a large storm cell is moving across Livingston Parish into EBR. 1. Disclosing information to the public in ways that are easy to find and use. Simplify complex ideas by using short sentences. Terms of Use, IS-100.b, Introduction to the Incident Command System, IS-200.b, ICS for Single Resources and Initial Action Incidents, IS-700, National Incident Management System, An Introduction, ICS-300: Intermediate ICS for Expanding Incidents, ICS-400, Advanced ICS for Command and General Staff, IS-702.a, National Incident Management System (NIMS) Public Information Systems, IS-800.c, National Response Framework, An Introduction. The message should be: How will you get the message to your audience? NIMS Overview Communities across the nation experience a diverse range of threats, hazards, and events. Resident/Non-Resident, Trainer Program, etc. In the Incident Command System (ICS) structure, the Public Information Officer (PIO): A. The Emergency Management Institute (EMI) Public Information Officer (PIO) training program is designed to provide PIOs with the essential knowledge, skills, and abilities to support proper decision-making by delivering the right message, to the right people, at the right time. Mayor Holden: We need to get in advance of different things that could happen, and begin to put a television show together to talk about the things that people should be aware of and what they can do. At the completion of this lesson you should be able to: Key to being an effective PIO in an emergency is the ability to: Lets start by looking at what you need to know about emergency management. The Governor repeated his request that everyone use caution and heed warning messages on TV and radio, or in their newspapers. Show emotion as appropriate, but dont use big gestures. Technology has a great impact on your ability to manage the message. C. Identify all the news media covering the area. Doug Miser. This lesson presents information on how to effectively communicate with the media and the whole community. Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled, or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 15. Social networking sites are online communities that connect people. Smith activated the State Emergency Operations Center, which coordinates State firefighting efforts in these situations. Social Media: Preparedness 101: Zombie Apocalypse. Derrick Jensen: The feedback we received from them, from the local media that we work with on a regular basis and have a pretty good relationship from them . What are people in your community concerned about? Public Information and Warning . C. request additional assistance through the National Public Information Support Network. Some evaluation data can be collected without contact with the audiencefor example, number of Web page hits or increase in the quantity of smoke alarms purchased. An important part of the PIOs relationship with the media is knowing what they want. Successful blogs are compelling and current, and encourage interaction with readers. 3 Step Guide for Assistance. On average, between 30 and 80 Arizona residents die from heat related illnesses every summer. %PDF-1.6 % They can be seasonallike hurricane preparedness week. The Student Self Service Portal allows you to print or download Independent Study (IS) Completion Certificates, Student IS Transcripts (for personal or employer use) and Official IS Transcripts (for educational institutions only). As with ICS, the JIS is as simple or complex as the needs of the situation. They will go other places to get other information (local citizen reactions, sidebar stories, etc.). Contact commercial vendors to identify contacts and the process for news releases. Over 150 PIOs working a major disaster, often from different locationsall to ensure clear and accurate information is being delivered amid the confusion of a disaster response. Increase community preparedness is not specific. Your media list should be current, complete, and tailored to your organization. Narrator: While responding to disasters, Mayor Holden and his staff began to realize that many of the issues they faced repeatedly could be eliminated if the public was better prepared. Avoid getting involved in these media disputes. Develop relationships with other organizations PIOs B. Sound bite B. May allow access to more than one person from each media type when necessary (e.g., television reporter and a camera operator, or newspaper reporter and photographer). Include email addresses and Internet sites for the media contact. Responsibilities of the Components of the ICS Organization. Describe the role of the PIO in an emergency. A well-executed interview will likely not A. advance leaderships goals. According to the Bureau of Labor Statistics (BLS), the median, annual pay for public relations managers was $91,180 in May 2012, with the top 10 percent earning more than $166,000. The ultimate goal of all public safety endeavors is to save lives, protect property, and preserve the environmentand almost all reporters would agree that their needs will come after these important tasks. To be eligible for the course, the student must successfully complete the following courses: The completion of the following courses is recommended but not required: The Center for Domestic Preparedness (CDP) is an Accredited Provider (AP) of Continuing Education Units (CEU) and is authorized to award the following CEUs for successful completion of this activity: IACET (International Association of Continuing Education and Training) 3.2 CEUs, 1-866-213-9553 between the hours of 7:30 a.m. and 4:30 p.m. CST, Contact Us Coordinate information being distributed to ensure consistency with other agencies messages. It uses organizational charts that can be provided to the news media C. It was created for first responders and is helpful at the beginning of an incident D. It has been proven effective during massive wildfire incidents. They focus on specific issues or programs to move the public to take action. Angie Welling: Reporters understand change really well because our days are always changing, but just have that plan in place, know basically what you want to do, whos going to staff it, what will be available, what hours you will be available for the media. Some important considerations to effectively use evolving media include developing: Now you have an understanding of the advantages and limitations of traditional and evolving media. ), Manuals and background information necessary to provide needed information to the public and media, Topic-specific fact sheets, backgrounders, talking points, and news release templates (hard copy and electronic), Business cards with 24/7 contact information, Funding mechanism (i.e., credit card, etc.) FEMA does not endorse any non-government Web sites, companies or applications. You need to write to your audience. EMI is introducing a limited number of IS courses that have been translated to the Spanish language. Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled, or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 8. Resource Typing Definition for Response . Year in and year out, nearly 1,400 Arizonans get heat related illnesses so serious that they end up in an emergency department. Joanne H. Moreau: Working with the children, and with such an emphasis on the children, we wanted a tool that could reach them. This awareness-level training is suitable for new PIOs. D. takes its origin from two sources: management consultant D. Edward Deming and Italian economist Vilfredo Pareto.. The information you provide: In addition to the qualities necessary to be a good PIO, there are skills and knowledge you need to ensure your success. Some tips for building relationships with your media contacts are: It is important to prepare a list of media outlets and contacts, for everyday activities and to act quickly in an emergency. Having such knowledge enables them to make informed choices that affect their health and well-being. In the next lesson you will learn how to communicate effectively when an incident happens. The Sonoran Desert will be among the hottest places on the globe for the next 4 months. . Radio is a form of broadcast technology that has the following needs, advantages, and limitations. Illustrate the multiple roles of the Public Information Officer and the media in planning for and responding to an emergency. DECEMBER 2020 INCIDENT COMMAND SYSTEM PUBLIC INFORMATION OFFICER 1 OF 5 FEMA-509-v20170717 . When preparing written products, it is important that your message is understood. Final Exam for: IS-29.a: Public Information Officer. Better yet is the number of people who call and request preparedness kits! Conduct research to determine which tool is best to meet your agencys needs. If you hope to work with schools, plan well in advance to coordinate with their schedules and curriculum. Campaigns that combine a mix of media are more likely to be effective in influencing people. In their haste, each suffered minor injuries, including stitches for their son who cut his ankle on the glass of the first floor window.

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