As brands like CoverGirl discover the influence of social media, young people have more power than ever to dictate what gets sold to them and how it gets marketed to them, Dr. LaBennett says. Just see for yourself: Im actually not a bit surprised James is the new CoverGirl spokesmodel for two reasons: (1) Hes so cute and bubbly and his energy is infectious, and (2) I recently saw him at GenBeauty and both his skin and makeup were impeccable. Makeup artist James Charles is making history. They crossed paths when Rupaul came to the designer's offices for a runway show fitting; what ensued was more than 20 years of friendship that's still going strong today. According to the company's Instagram, he'll be starring in one of their next mascara campaigns. The topic of gender confusion and transgenderism has been the subject of much controversy in the United States, with conservative voices such as the Benham brothers speaking out against movements that seek to teach children that they weren't born male or female, but instead can choose what gender they want to be on any given day. Take our 'parent company' quiz! Already a subscriber? "You owe it to yourself to take the time to discover and have fun," he advises. "First ever male ambassador for the brand and I am so honored and excited to be working with such an iconic brand. French Braids With Mini Buns Will Give You *Life*, Your Privacy Choices: Opt Out of Sale/Targeted Ads. This content is imported from twitter. Whoever said it wasn't easy being green was lying. Yahoo Beauty reports that Charles, who hails from Bethlehem, N.Y., is a high school senior with over 428,000 Instagram followers, and is active on several . Or feet. Jaleesa M. Jones . CoverGirl just chose their first ever CoverBoy and his makeup game is "When she asked me to collaborate, I thought, Absolutely.". Willam advises to think outside the box with Glitter Jelly it's not designed only to be worn on the face. Once you know yourself and know where your strong points are and how your face works then you use makeup to enhance that," he says. R.I.P. contact customer service Your California Privacy Rights. The singer reveals how grueling life was on the road. Charles will be appearing in advertisements for CoverGirls newest mascara called So Lashy, according to the Huffington Post. Let's be honest, a RuPaul makeup collection would be totally off without a nod to Drag Race's weekly Lip Sync For Your Life battle. You can renew your subscription or If you have questions about your account, please Who Is James Charles? This CoverBoy Is A Talented Makeup Artist - Bustle Don't just take my word for it though. The iconic makeup brand announced on Tuesday that James Charles, a 17-year-old beauty vlogger, will become its first male brand ambassador. Fellow CoverGirl spokesmodel Katy Perry broke the news early Tuesday morning. James Charles, a 17-year-old makeup artist from New York, will be the new face of the iconic cosmetics brand. "It just feels like something you want to wear.". There were some negative responses to CoverGirls Instagram post, with a few people threatening to boycott the brand. The Mally. And Im going to argue that we change lives precisely because we force open that too-small box that most human beings think they live in. American cosmetics brand CoverGirl has chosen its first-ever male model as its official ambassador, in the face of 17-year-old YouTube star and New York-based makeup artist James Charles. CoverGirl Picks 'CoverBoy' as Its First-Ever Male Makeup Model. It seems that almost every day, another former Drag Race contestant is launching their own brand or collaborative collection this year alone, Willam Belli, Aquaria, Trixie Mattel, and more have dipped their toes into the rapidly growing pool of celebrity beauty lines. See for yourself. Is Skin Cycling the Secret to Better Skin? And so are five other '90s tattoo styles. User Agreement and Privacy Policy and Cookie Statement and Roncal's and RuPaul's take on the eyeliner pencil comes in three fool-proof shades, available exclusively in a trio set. That, however, is set to change this week with RuPaul's release of his long-anticipated collection with Mally Beauty, a beloved brand founded by celebrity makeup artist Mally Roncal. But never has it featured a man. Similar-looking products, two totally different techniques. Since its founding in 1985, Toronto-based MAC Cosmetics has worked with such LGBQT celebrities as RuPaul and KD Lang. Makeup artist James Charles - 103FM The First The Finest | Facebook 300 years after his death, the enduring legacy of Sir Christopher Wren, Strip club owner gets baptized, halts businesses after uncovering sex trafficking, God condemns it: Ex-astrologer dismantles horoscopes, warns of divinations dangers. Suck Less - Ready Go Ventures - Building the social media businesses To enjoy our website, you'll need to enable JavaScript in your web browser. Megan Fox Wore 14-Karat White Gold Nails to the Grammys, With 150 white diamonds, these gold nails are the very definition of. Katy Perry Announces CoverGirl's First CoverBoy Is 17-Year-old Makeup The Duchess of York casts "no judgment" toward her nephew. Science Monitor has expired. It will be 17-year-old James Charles, a teenager who rose to fame on social media, including by creating YouTube videos in which he teaches men and women how to apply makeup (and he can run. For an optimal experience visit our site on another browser. James Charles Dickinson is CoverGirl magazine first CoverBoy. Vote for your favorite beauty products now! improve functionality and performance. CoverGirl had this to say over their collab with James: "All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they . Get ready for some exciting news. logged you out. Your session to The Christian The lashes are available in six styles: 301&Done in Black, Day Lash, Party Girl Lash, Pigeon, Fiver Blue, and 301&Done in Blue. Although his time competing on the reality series was short-lived because he was kicked off for breaking house rules, he's become one of the industry's most sought-after drag talents due to his long-running comedy YouTube series Willam's Beatdown and his appearance in the hit film A Star Is Born alongside Lady Gaga. CoverGirls Instagram posted a video of Charles speaking about his new role. 2023 BDG Media, Inc. All rights reserved. Her most recent discovery: De La Cruz Sulfur Ointment, which will change your blemish-clearing game! "I am so thankful and excited and cannot wait to show you all what we have in store," Charles wrote on Instagram, announcing that he will appear in ads for CoverGirl's new product So Lashy! How Bill Clinton, as first gentleman, could reshape role of first ladies. "Every set I go to, the makeup artists have the Face Defender because it works so well," RuPaul says. On Tuesday, the pop star helped announce that Charles has become the first male to represent the CoverGirl brand. We ask for your permission before anything is loaded, as they may be using cookies and other technologies. To view this content, click 'Allow and continue'. And with that newfound influence, that generations values are becoming increasingly visible. Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube. Hope youll give us another try and check out some other articles. Do whatever makes you happy." User Agreement and Privacy Policy and Cookie Statement and hopefully all the young people who are afraid to wear makeup will gain confidence from this @jcharlesbeauty @COVERGIRL #COVERGIRLJames, this is such a great day for men in the makeup industry, congratulations @jcharlesbeauty #COVERGIRLJames, The love and support for @jcharlesbeauty #CovergirlJAMES is amazing. It's the fun of being a human and being able to decorate yourself and being able to not take life too seriously. James Charles in video titled "FULL FACE USING NO BRUSHES MAKEUP CHALLENGE" published on September 9, 2016. CoverGirl announced its newest spokesperson is actually a cover boy. Yesterday, the cosmetics giant named its first-ever CoverBoy: beauty vlogger James Charles. Plus, Hollywood-based fans can catch Willam at a special one-day pop-up shop on Sept. 14 and shop the brand IRL at 1646 N Cherokee Ave. in Los Angeles, California. You may remember him as the teen who decided to retake his senior portrait to ensure that his flawless highlight game got the recognition it deserved. WALTERBORO, S.C. A series of revelations have emerged in the more than monthlong murder trial of Alex Murdaugh, the disbarred South Carolina lawyer accused of killing his wife and son. By continuing to browse the site And the first male face of Covergirl brand. "We were always cheering each other on from the sidelines." Carly Cardellino was the beauty director at Cosmopolitan. Their prices range from $10 to $18. Of course, Willam's been beating his face for ages. Charles, a Bethlehem, N.Y., high school senior with 428,000 Instagram followers, announced the partnership with CoverGirl via social media, with the makeup guru mentioning that he had been. 2023 Cond Nast. Thats right, I am a new CoverGirl.. With the help of the eternally glittering Katy Perry,the makeupbrand announced that the new face ofCoverGirl is Instagram star James Charles, a 17-year-old New York-based makeup artist who has been equally killing the cosmetic AND social media game since he launched his beauty account last year. In response to an online video released earlier this monththat teaches children "some people aren't born boys or girls" Jason Benham urged pastors to speak out against such "nonsense" that seeks to "brainwash" kids. coverboy makeup name change. You dont have a Christian Science Monitor 'RuPaul's Drag Race' star Willam launches new makeup line Coverboy CoverGirl isnt the first cosmetic brand to eschew hegemonic notions of femininity, says Cornell University anthropologist Oneka LaBennett in a phone interview with The Christian Science Monitor. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. But you know what? Got ten of 'em.". Arguably the star of the whole show, Coverboy Glitter Jellies cost $12 each, come in four bold colors, and can be used just about anywhere you see fit. Crypto Latest book reviews, author interviews, and reading trends. James Charles, a 17-year-old makeup artist from New York, will be the new face of the iconic cosmetics brand. People of this age group are going to see James Charles as a perfectly legitimate CoverGirl, and I think that CoverGirl is smart to appeal to young people in this way, LaBennett says. We In just that short time, the social star has gained almost half a million followers and created just about every makeup tutorial you can imagine. You read that correctly: The newest CoverGirl is a boy. I purchased a glitter and a .more. All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful, CoverGirl said in a statement to Huffington Post. If youre looking for bran muffin journalism, you can subscribe to the Monitor for $15. As for the brand name, Willam decided to go with something a little cheeky and so classically drag: "Covergirl dont cover boy is the oldest drag joke in the book," he says. A Teen's Dad Interrupted His Makeup Tutorial to Give Him a - Insider In the company's 55 year history, there has never been a male star in one of their campaigns. Does Coverboy cover boy? Willam wears Coverboy Lip Varnish in TruBlu. Goldie is a golden base with green undertones and holographic glitter. And we shall see what I would look like if I suddenly sprouted blue eyelashes. CoverGirl's first CoverBoy: 17-year-old YouTube sensation James Charles On men and makeup: CoverGirl announces first 'CoverBoy' If you follow her Instagram, then you know she'll try just about any beauty trend or treatment once (the pics of her purple hair are on IG to prove it). "Just wrapped another great CoverGirl shoot. I just finished up my glitter testers, too, so Im glad were releasing soon. Photo: Courtesy of Coverboy. In an industry that has been criticized for not accommodating women of color, the faces of CoverGirl have been diverse: Queen Latifah, Rihanna, Janelle Mone, Dania Ramirez, and Zendaya have all been featured. Arguably the star of the whole show, Coverboy Glitter Jellies cost $12 each, come in four bold colors, and can be used just about anywhere you see fit. The Best White Eyeliners for Brighter and Bigger Eyes. I can't wait to see where this opportunity takes him! "Honored to have the pleasure to announce the very first COVERBOY, James Charles!" The . It's fun to play with the trends, but you want to keep going back to the classics. I think theyre kind of making the statement that theyre for everybody, Dr. Goodman says. The 19-year-old internet personality and makeup artist has provoked the ire of beauty YouTube. Were known as being fair even as the world becomes as polarized as at any time since the newspapers founding in 1908. Its only 12 and today has already been so crazy. CoverGirl Signs Teen Makeup Artist James Charles as First 'CoverBoy He also is known for taking his high school senior picture to another level at Bethlehem Central High School in Delmar, New York. Willam's entire Coverboy makeup line is available now at shopcoverboy.com. Watch the Stars of RuPaul's Drag Race Explain the History of Drag Culture, Miss Fame Reveals Why It Was So Meaningful to Launch Miss Fame Beauty at DragCon, Watch Miz Cracker of Drag Race Mesmerizingly Apply Her Full Face of Makeup. If you need help purchasing a product directly from Allure, go to our FAQ. The model also addressed men profiting off her body. CoverGirl said in a statementthat it chose Charles to promote So Lashy, because the product is designed to work on all lash types. "You don't have to glob it on," RuPaul agrees. ", RELATED: 15 drugstore mascaras celebrity makeup artists can't live without. "If you put [on] just a little, it will enhance the beauty of your eyes.". "Everything in life is balance. But the partnership may also signal changing tides both in the gendered world of makeup and in American culture at large. On Tuesday, the makeup brand announced . The Christian Science Monitor has expired. Can a Jesus Revolution take place again in America? By subscribing to this BDG newsletter, you agree to our. We are trying out Willam's new line of makeup Coverboy. One of the makeup industrys largest brands announced on Instagram that the 17-year-old makeup artist from New York is its newest model. "I am so beyond excited and overwhelmed and happy and astonished and of course, SHOOK, to announce that I am the newest face of CoverGirl,'' Charles wrote on Instagram. No one, that's who. But will more men follow his lead? "You owe it to yourself to take the time to discover and have fun. James Charles is no exception. 28,431 views Sep 27, 2019 Does Coverboy cover boy? Here are 8 big revelations from the Alex Murdaugh murder trial or call us at 1-617-450-2300. Youll get the Monitor Weekly magazine, the Monitor Daily email, and unlimited access to CSMonitor.com. Find a more iconic moment Ill wait, musician and makeup artist Talia Mar wrote alongside Charless photo. ', This website uses cookies to "Just fingers. The CoverGirl partnership with Charles began Tuesday and will include a new mascara coming out later this month. CoverBoy! Popular makeup artist Patrick Starrr recently launched his own collection with MAC Cosmetics, and James Charles made history as CoverGirl's first CoverBoy.Now another up-and-coming YouTuber is making waves, this time for an even more heartwarming reason. CoverGirl Introduces Its First-Ever Cover Boy - Yahoo American cosmetics brand CoverGirl has chosen its first-ever male model as its official ambassador, in the face of 17-year-old YouTube star and New York-based makeup artist James Charles. When it comes to these products and all beauty in general, RuPaul has but one must-know tip: Makeup is not about using products to look like RuPaul, or anyone else for that matter; it's about using them to embrace your best features. RuPaul and Mally Beauty Reveal Giant QVC-Exclusive Makeup - Allure To make each of them even more personal, the collection also features two glossy lip toppers. His skin and makeup are as flawless as you'd think. We believe news can and should expand a sense of identity and possibility beyond narrow conventional expectations. We may earn commission from links on this page, but we only recommend products we love. James Charles is no exception," the beauty brand said in a release. In the course of a year, teen makeup artist James Charles has gone from starting an Instagram account showing off his impressive work to getting shoutouts from Katy Perry for making history. These high-quality glitters have zero fallout, and all you've got to do is scoop some up and swipe it on. A selection of the most viewed stories this week on the Monitor's website. ?? Get stories that empower and uplift daily. But I think CoverGirl also hopes that this means more men will wear and buy makeup. According to Huffington Post, it was only a year ago that Charles started his Instagram page. retailers. Start here with our favorite contouring palettes for highlighting and sculpting. Allure may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with All rights reserved. James, who first earned. Dubbed Coverboy (a nod to RuPaul's infamous song "Covergirl," perhaps), the brand aims to serve drag queens and everyday makeup wearers alike with a range of lipsticks, multi-purpose glitter gels, and dramatic falsies. 2022 Galvanized Media. GET THEM HERE! CoverGirl believes in beauty for all, and we're proud to welcome James Charles to the family. Barbie ad stars a boy for the first time. "I'm aware of the other drag artists with makeup lines . CoverGirl Signs Its First-Ever CoverBoy, James Charles subscription. GameStop Moderna Pfizer Johnson & Johnson AstraZeneca Walgreens Best Buy Novavax SpaceX Tesla. The paired blush combines a peach-y pink base with a hint of gold shimmer for a universally flattering flush. "These are the colors that I wear all the time, and they absolutely work," RuPaul says. Your California Privacy Rights. Who owns Gatorade: Coke or Pepsi? I can be confident with bare skin and with a full face, he told the magazine. Hearst Magazine Media, Inc. All Rights Reserved. If you aren't already obsessed with Willam, I don't want to judge you, but uh, I'm about to turn your world upside down. They went viral after he revealed that hed brought his own light ring to the portrait session do-over (he didnt like how the originals turned out). "Very durable. This allows those pushing the agenda to rebuild society in man's image not God's with government as the ultimate giver (and taker) of our rights," he added. ): "All of our COVERGIRLs are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. That, however, is set to change this week with RuPaul's release of his long-anticipated collection with Mally Beauty, a beloved brand founded by celebrity makeup artist Mally Roncal. Evan Ross Katz. Easy, breezy, beautiful CoverBoy? Love the idea of contouring but don't know where to start? Charles expressed his excitement for his new gig on his Instagram and Twitter. Use of this site constitutes acceptance of our CoverGirl names makeup artist James Charles its first cover boy One of the makeup industry's largest brands announced on Instagram that the 17-year-old makeup artist from New York is its. From hair trends to relationship advice, our daily newsletter has everything you need to sound like a person whos on TikTok, even if you arent. Its official: so excited to welcome @JCharlesBeauty to the COVERGIRL family. 2023 Cond Nast. A weekly digest of Monitor views and insightful commentary on major events. Sequins (matte black, pictured above), Hey Sis (almost-black burgundy) and Mighty Love (deep red) have rich, one-swipe pigment that can be left to dry as is or diffused into smoky looks. I purchased a glitter and a set of lashes. The three most recent Christian Science articles with a spiritual perspective. If you were to come up with a punchline to a joke about the Monitor, that would probably be it. "I think Drag Queens tend to wear more makeup, but its all stuff that can work with a pared-down look," he says. Now, watch Alyssa Edwards's full drag transformation: Don't forget to follow Allure on Instagram and Twitter. So I retook my senior photos & brought my ring light with me so my highlight would be poppin. "I love to run Goldie down the front of my shin or on my collarbone," he tells Allure. Companies are partnering with them to parlay their fame online so that the companies themselves may feel more authentic to Millennial and Gen Z audiences.. Meet CoverGirl's first-ever CoverBoy, James Charles. CoverGirl's Newest Face Is a CoverBoy: 17-Year-Old James Charles That just means more revenue for them.. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same.". Just wrapped another great @COVERGIRL shoot. "I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. It makes sense that in all aspects of American life, including the consumer realm, including cosmetics, we would see those shifts.. Whereas many matte liquid formulas make you sacrifice comfort for wearability, she ensures this one stays put without causing a fuss on your face. James Charles has just been named CoverGirl's first ever male CoverGirl and will be starring in their upcoming mascara campaign. Get non-boring fashion and beauty news directly in your feed. Here are some of his different makeup creations that prove just how talented he is. by blastPRO Mascara. If you're a sucker for glitter and a snatched beat, I can almost guarantee COVERBOY is about to become your go-to brand for all things glam, so let's all take a minute to thank Willam for blessing us with this range: Thank you, thank you, thank you. CoverGirl is giving gender stereotypes a much-needed makeover. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same. AMAZON INFLUENCER LINK!https://www.amazon.com/shop/jaymesmansfield?listId=14R96CDQQW1U3\u0026ref=idea_share_infBUY MY JAYMES MANSFIELD BOSOM BUDDY BELOWhttps://www.jaymesmansfieldbeauty.comBOOK A PERSONALIZED VIDEOhttps://www.cameo.com/jaymesmansfieldTIP A QUEEN ON VENMO: @JaymesMansfieldhttps://venmo.com/jaymesmansfieldSHIRTS ARE AVAILABLE NOWhttps://www.dragqueenmerch.com/collections/jaymes-mansfieldBookings \u0026 Inquiries: bookjaymesmansfield@gmail.comInstagram: @JaymesMansfieldTwitter: @JaymesMansfieldFacebook.com/JaymesMansfieldTumblr: TheJaymesMansfieldhttps://www.jaymesmansfield.com#jaymesmansfield #coverboy #willam In what marks new overdue territory in the beauty world, a report from PeopleStyle reveals that the brand CoverGirl announced their first official Cover Boy, and he is as glamorous as youd expect. Gold-foiled eyes, Farrah Fawcett bangs, 3D manicures what doesn't this red carpet have? The Mally X RuPaul Color Cosmetics Collection will be available exclusively from qvc.com starting Friday, September 20 and this one's personal. Covergirl. Follow Facebook.com/CosmoBeauty. Use of this site constitutes acceptance of our CoverGirl has announced its first ever CoverBoy. Our work isn't possible without your support. No person who has ever encountered former Drag Race contestant Willam has ever forgotten him. Log in to hide ads. Singer Katy Perry, another of the companys brand ambassadors and current CoverGirl, was the first to break the news. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same, the statement said, according to the Huffington Post. "A really big makeup artist slash drag queen secret is when you want pigment to really show up, you're going to use a sponge because they lay the product down so well," she says. "My favorite makeup company went under," Willam says, "I was like, better find a way to get some new free makeup." "Their main target is to eliminate any and all moral standards. Drag Queen Willam Belli Launches Coverboy Makeup Brand - Allure A religious liberty newsletter that is a must-read for people of faith.

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